CO4225-CO7225 Data-Driven Intelligent Service Design

Years taught: 2023/24–2024/25

Level: Year 4 / MSc

Summary: This module introduces HCI and data-driven approaches to intelligent service design. Students examine service design methodologies, develop prototypes for data-driven intelligent systems and services, and evaluate their ideas through user-centred research methods, including research protocols, study instruments, user journeys, diaries, reports, and prototype presentations.

My role: I supported the practical and assessment delivery of the module through lab support, formative guidance, marking, and feedback. I helped students translate early-stage service ideas into clearer HCI artefacts and prototype plans, including methodology templates, mind maps, user journeys, diary-based study materials, research protocols, and prototype designs. Much of my support focused on helping students move beyond template completion toward more creative, evidence-based, and user-centred design work, while encouraging appropriate and critical use of AI tools. I also contributed to assessment evaluation by marking written and prototype-based submissions, providing feedback on the clarity, methodological rigour, feasibility, and presentation of students’ data-driven intelligent service concepts.